Quote follow-up text messages: what to send and when
A text gets read within minutes. That makes it the best follow-up there is, and the easiest to get wrong. Here is wording that works and the rules that apply in the UK.
The wording
Say who you are in the first five words. Put the job and the price in. Ask one thing. Give a link that answers with a tap, because people do not type replies to businesses.
Keep it to one text
160 characters, including the link. Over that and it is sent as two texts, which costs you double and reads as a wall. Drop the price before you drop the job; the price is on the page the link opens.
The rules in the UK
- It is a service message, not marketing. A follow-up about a quote the customer asked for is part of that enquiry. You do not need a separate marketing opt-in for it.
- Say who it is from. A sender name that is your business name, not a bare number.
- Give a way to stop. Every message needs one, and a stop must be honoured at once and for good.
- Working hours. Not a legal line, but the line between helpful and creepy.
- Never a sender name that could be mistaken for a bank, a courier or the government.
Timing
Day 2 and day 5 after the quote, mid-morning. Then stop texting and send one last email on day 10.
The link
Short, and it opens a page in your name with the job, the price and two buttons. No sign-in, no app to download. That page is where the customer says yes.
Chase My Quote sends exactly these texts from your business name, counts the characters for you, and shortens a long job line rather than send two texts. Try it free.