How many times should you follow up a quote?

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Three. Day 2, day 5 and a polite close on day 10. After that the customer has decided, whatever they have told you. Three messages is the number that gets answers without costing goodwill. The first catches people while the job is still fresh, the second catches those who meant to reply, and the third works because it closes a door; people answer closing doors. A fourth or fifth message changes how the customer sees you, from keen to pestering, and that follows your name around town. Close it off cleanly and let them come back on their own; a good last message makes that easy. The exception is a customer who asks you to check back later. That is one more message, on the day they named, and then the same three-and-stop rule applies again.

How many times should you follow up a quote?

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