Why do customers ghost after a quote?
Mostly because deciding is work and nothing reminded them to do it. Not because they chose someone else.
The six usual reasons: the email sank; they are collecting other quotes; they need someone else to agree; the price was more than they imagined and they are too polite to say; nobody made saying yes easy; or something changed. Only the last one is a real no.
Every one of the others is helped by a reminder on day 2 and day 5 with the price in and a yes button. Not fixed, helped. Some of them come back.
What does not help is a long email asking for their thoughts.
Related: Why customers do not reply to quotes, and what to do about it. Chase My Quote runs this routine for any business, in your name: start 14 days free.
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