Text message rules for businesses in the UK, in plain words

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Say who you are, give a way to stop, honour it, and only text people who have dealt with you. A follow-up on a quote they asked for is fine. The rules (PECR, alongside the GDPR) are about unsolicited marketing. A reminder about a quote the customer asked you for is part of that enquiry, a service message, not a cold marketing text. You do not need a separate marketing opt-in to send it. You do need: a sender name that is clearly your business; a way to stop in every message; to honour a stop at once and for good; and not to text people who have asked you not to. Sender names that could pass for a bank, courier or the government are a problem in their own right. Keep to working hours. Not a rule, but the difference between a reminder and a nuisance. This is a plain summary, not legal advice; the ICO's guidance is the source.

Text message rules for businesses in the UK, in plain words

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